Rabu, 02 Mei 2012

[E947.Ebook] Download Ebook Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR in Practice), by Andrew Griffin

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Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR in Practice), by Andrew Griffin

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Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR in Practice), by Andrew Griffin

Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis.

An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership.

  • Sales Rank: #1481775 in Books
  • Published on: 2014-04-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .59" w x 6.14" l, .89 pounds
  • Binding: Paperback
  • 280 pages

Review
"In an increasingly transparent world, the spotlight finds companies with an issue or a crisis very quickly. There is a real premium attached to learning from others and being well prepared: this book should be required reading for every member of the executive team." (Caroline Hempstead VP Group Corporate Affairs, AstraZeneca plc)

"[A] well laid-out, easy to follow, and practical book, with plenty of website links to follow... Griffin makes and authoritative and readable case for reputation and crisis management as something central to doing a business and running an organisation." (Professional Security Magazine)

"Beautifully written, practical, relevant, clear and usable. Should be on the bookshelf of anyone interested in this area. This is the book I wish had been available when I first started learning about Crisis Management - an invaluable resource." (Kieron O'Keefe, Head of Crisis Management BG Group)

"The need to protect a company's reputation has become an ever more pressing concern for CEOs and corporate boards. This book, by a leader in the field, provides a comprehensive guide for leaders to get it right. Filled with case examples and useful concepts it belongs on every executive's desk." (Dr. Daniel Diermeier Kellogg School of Management and author of Reputation Rules)

About the Author


Andrew Griffin is a corporate reputation specialist and Managing Director of international reputation strategy and crisis management consulting firm, Regester Larkin. He advises leading global companies and brands, helping them factor reputation into their decision making, resolve controversial issues and respond to crises.  He is also an adviser to senior executives on sudden incidents, longer-term reputation risks and corporate positioning on controversial issues.

Andrew is a regular commentator, speaker and author, and his previous book New Strategies for Reputation Management (Kogan Page) was published in 2008.

To learn more about Regester Larkin, visit http://www.regesterlarkin.com.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Two thumbs up!!
By Amazon Customer
I am a lecturer in Communication at a University in Trinidad and Tobago and this book forms part of the compulsory reading for students. The book comprehensively explains the strategies, theories and concepts in Crisis Communication and provides numerous case studies and critiques of crises and how they were handled. Two thumbs up!

0 of 0 people found the following review helpful.
Five Stars
By KingCobra
Indispensable.

0 of 1 people found the following review helpful.
Great read and overview of the topic
By steven
Great read and overview of the topic, that provides a well rounded approach to both the theory and practice of this facet of PR work.

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Kamis, 26 April 2012

[A404.Ebook] Free Ebook Saunders Veterinary Anatomy Flash Cards, 1e, by SAUNDERS

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Saunders Veterinary Anatomy Flash Cards, 1e, by SAUNDERS

Study anywhere, anytime and master veterinary anatomy with Saunders Veterinary Anatomy Flash Cards. Included in this set of 360 flash cards are approximately 400 full-color illustrations. The front of the card shows the anatomical drawing with numbered lead lines pointing to different anatomic structures, allowing you to quiz yourself on identification. The numeric answer key on the back of the card provides an easy comprehension check.

  • "Portable" learning makes these the perfect tool for studying on the go.
  • Indexed by body system for fast, easy reference.
  • 400 high quality and anatomically correct illustrations make it easy to learn the features of each anatomical region.
  • Species-specific icons on the front of the card allows for reorganization by animal.
  • Comprehensive veterinary anatomy coverage provides the best, most effective review available.
  • Part of Elsevier’s complete veterinary anatomy learning system, integrating core anatomy knowledge, engaging review, hands-on practice, and clinical application to give you a solid foundation for success!

  • Sales Rank: #906355 in Books
  • Brand: Brand: Saunders
  • Published on: 2009-12-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 4.15" h x 4.40" w x 6.70" l, 3.45 pounds
  • Binding: Cards
  • 360 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

34 of 35 people found the following review helpful.
Ok. Could be better though.
By James
These are ok, but not as good as I expected. The drawings and photos on the cards come out of Dissection of The Dog (Evans/Delahunta), Miller's Anatomy of the Dog, and Textbook of Veterinary Anatomy (Dyce). Each card has several anatomical features numbered, with the answers on the back. The cards are full-color, and the printing is good. 80% or so are based on canine anatomy; the other 20% are horse, bird, cat, pig, cow.

Where I feel these flashcards fall short:

1) Because there are several items labelled on each card, once you look at the back, you see the rest of the answers. I expected only one item per card so I could use them as true flashcards. The way these are setup, they are no better than using the pages out of the textbook to quiz yourself.

2) The durability of the cards is poor. They are on lighter stock than I would have expected, and they are not coated. As a result, the corners bend very easily.

3) The box they come in is slightly too small to hold all of them. As a result, the box corner seams were split on arrival. The undersized box also makes it a very tight fit to get the cards in and out easily.

Overall:

These could have been a good tool, but it doesn't seem like much thought went in to putting them together. If you already have Dissection of the Dog or Anatomy of the Dog, I wouldn't recommend getting these cards.

1 of 1 people found the following review helpful.
Great For Vets and Vet Techs
By Zachariah Atteberry, CCBC
These flash cards really helped me memorize the anatomy of common animal species such as the cat, dog, horse, and pig. I especially needed help on the farm animals as I am not going into large animal practice so I needed more help to prepare for the large animal tests. Highly recommend.

4 of 4 people found the following review helpful.
Fantastic Study Tool!
By BNewt
I am a first year veterinary student and I will admit that anatomy is not one of my strong suits. Especially since this is my first time learning all new species! I love these cards. I am a visual learner so reading about anatomy doesn't really help me much, I need to be able to see it. I have tried reading Duke's but that hasn't really helped me very much. I bought these and have been using them as my primary source to study anatomy. The box comes with all different species (equine, dog, cat, pig, cow) no birds though. The cards are also organized into body area like thorax, pelvic limb, and so on. The cards also make them easier to take on the go, you can just take the section and species that you are focusing on put them in your bag and pull them out when you have a few extra minutes between classes.

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Senin, 23 April 2012

[O602.Ebook] Ebook Glow-in-the-Dark Constellations, by C. E. Thompson

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Glow-in-the-Dark Constellations, by C. E. Thompson

90,000 stargazers can't be wrong! Our original Glow-in-the-Dark Constellations was such a hit that we're bringing it back in an affordable paperback edition for a new generation! From Andromeda to Pegasus, Orion to the Big Dipper, this super informative guide covers it all with dazzling glow-in-the-dark illustrations of the constellations, eight sky maps, and fascinating retellings of the legends behind the constellations. Helpful tips on locating stars in the night sky through every season of the year make this a book the whole family can enjoy together.

  • Sales Rank: #16236 in Books
  • Brand: Grosset & Dunlap
  • Published on: 1999-01-25
  • Released on: 1999-01-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.06" h x .17" w x 8.00" l, .35 pounds
  • Binding: Paperback
  • 32 pages
Features
  • Great product!

From School Library Journal
PreSchool-Grade 3-- A simple, straightforward introduction to ten northern hemisphere constellations: two visible all year and two for each season. Thompson starts with a few pages of background on what constellations are, who named them, and how they move in the sky. He then devotes a double-page spread to each constellation; one page gives information while the facing page shows a dark blue sky in which white dots represent background stars and glow-in-the-dark dots show the constellation itself. The end sheets show a north-facing and south-facing view of the sky for each season, with the tenlisted constellations marked. Here, both constellations and background stars glow in the dark if exposed to bright light ahead of time. Scattered throughout are suggested ways to learn the constellations, ranging from studying one until you can picture it in your mind to using the book with a flashlight in a dark room to play a shape identification game with a friend. Clint Hatchett's The Glow-in-the-Dark Night Sky Book (Random, 1988) packs three times as many constellations into fewer pages with almost no text and is confusing. Glow-in-the-Dark Constellations does not attempt as much, but thanks to a relaxed, friendly text and more thought about its use, it succeeds far better. Both are oversized books, but Constellations is smaller than Night Sky Book. Sometimes, indeed, less is more. --Margaret Chatham, formerly at Smithtown Library, NY
Copyright 1989 Reed Business Information, Inc.

Most helpful customer reviews

99 of 99 people found the following review helpful.
Glow-in-the-Dark Constellations
By Morning Glory
This is a great little book! It is written for kids but anyone wanting to learn the constellations would appreciate it. I'm a 62 year old "kid" who has been trying to learn to identify the constellations for years. I was able to identify more with it in one evening than with other books I have that were written for adults. I call it my "Constellations for Dummies". It has the constellation on one page showing a drawing with the stars connected with lines. The opposite page shows the stars in that portion of the sky and only the constellation is glow-in-the-dark. It is very easy to take the book out and compare it with the real thing. It also tells you where to look! The only thing that would make it better is more constellations but then it would be more bulky and more expensive.

53 of 58 people found the following review helpful.
an excellent glow in the dark book on familiar constellation
By A Customer
This book offers the novice astonomer, young and old alike, an excellent way to find the common constellations, by comparing the glow in the dark pictures to the night sky. It also contains brief stories about each constellation shown.

23 of 23 people found the following review helpful.
Perfect for Scout Camping Night Sky Watching
By TBD
I borrowed this from the library for a Brownie Girl Scout camping weekend. On our night hike, we stopped in a field under a clear sky. I shined the flashlight on each page to make the constellation dots on the page glow then asked the girls to find it in the sky... They were thrilled. The information presented on each is simple, informative, and age appropriate/digestable. I enjoyed the book so much I bought my own for our next Troop camping trip.

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Kamis, 19 April 2012

[W145.Ebook] Fee Download Super Crunchers:Why Thinking-By-Numbers Is the New Way to Be Smart, by Ian Ayres

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Super Crunchers:Why Thinking-By-Numbers Is the New Way to Be Smart, by Ian Ayres

Language:Chinese.Paperback. Pub Date: 2014-10-1 Pages: 212 Publisher: People Post Press big data thinking and decision-making is the foundation for big data era of Yale econometrician Ian Ayres as early as 20 insight into the coming century on a wave of big data. The book tells about the various fields through large data analysis and decision-making classic cases for readers to answer a series related to the present and future problems. such as why Google and Amazon than you know your own preferences. physicians how to use data analysis to do the correct diagnosis. whether the teachers to abandon their own creativity to provide children with accurate and effective educational guidance and government. how the courts work out good for the future of the system and bills. etc. while promoting information disclosure. I hope readers will. you can quickly grasp the opportunities in...

  • Published on: 2014-10-01
  • Binding: Paperback

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Selasa, 17 April 2012

[F590.Ebook] Ebook Download Clientes Globales: Claves para conectar con el consumidor en la red (Spanish Edition), by Jiménez Carlos

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Clientes globales tiene como prop�sito ofrecer una visi�n clara de los cambios que internet ha generado en la forma como los consumidores utilizan los medios electr�nicos en su vida diaria y en sus procesos de compra de bienes y servicios. Esta visi�n busca ayudar a la empresa que desea adecuar su modelo de negocio a las demandas de los nuevos consumidores para aumentar su presencia en un mercado cada vez m�s globalizado. Este libro descubre c�mo los medios electr�nicos est�n cambiado, atendiendo aspectos como la migraci�n de las audiencias hacia los dispositivos m�viles y la batalla por la atenci�n en un contexto medi�tico caracterizado por la fragmentaci�n y el multiscreen.
Tambi�n se revisa c�mo las tecnolog�as de la informaci�n y las comunicaciones han dado a los consumidores mayor acceso a la informaci�n para la toma de decisiones, ofreciendo nuevas formas de comprar y relacionarse con las marcas. Clientes globales plantea adem�s algunas suposiciones acerca del consumidor del futuro, pretendiendo ayudar a que las empresas se preparen para atenderlos mejor desde hoy, y propone las ventajas de internet para la empresa y c�mo las compa��as pueden participar de esta revoluci�n y ganar, en lugar de que se convierta en una amenaza para sus modelos de negocio.

  • Sales Rank: #625153 in eBooks
  • Published on: 2016-08-29
  • Released on: 2016-08-29
  • Format: Kindle eBook

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Jumat, 13 April 2012

[Z699.Ebook] Free PDF Love Your Life: O's Handbook for Your Best Today--and Tomorrow, by The Oprah Magazine Editors of O

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Have you ever wished you'd saved all the good advice you've received for the times you needed it most? In this brand-new collection from the pages of O, The Oprah Magazine, 93 contributors reveal what they know for sure about finding lasting happiness, making meaningful connections, getting through tough times in one piece, and giving a little something back to our communities and our world.

Whether you need a gentle nudge or a friendly-butfirm push in the right direction, the 106 motivating articles in Love Your Life! will give you the tools to live with purpose. You'll hear from award-winning writers (Elizabeth Gilbert, Amy Bloom, Anne Lamott, Junot D�az), acclaimed entertainers (Ellen DeGeneres, Tina Fey, Jay-Z), and inspiring leaders (Michelle Obama, Donna Brazile). And of course, O's in-house panel of experts is on hand with indispensable advice: Dr. Oz distills the ten most important facts about your health you'll ever need to know, Dr. Phil gets your relationships back in shape, Suze Orman clears the way to financial freedom, and Martha Beck escorts you out of whatever rut you may be stuck in. As Oprah says, "When your life is on course with its purpose, you are your most powerful."

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  • What health and fitness advice can you really trust? Dr. David L. Katz lays out the tried-and-tested rules for eating right. We present the latest research on mastering your appetite, point you to the most reliable resources on the Web, and reconsider what "healthy" weight really means.
  • When every day is so busy that it's tough to think straight, how do you find time for self-reflection? Some of our favorite writers offer ideas for refocusing your priorities. For Kelly Corrigan, it's all about concentrating on the small picture, while Alison Glock contemplates living a radically simplified life.
  • Ever wondered how much inner strength and resilience you'd have in a soul-testing crisis? More than a decade after the shooting at Columbine High School shocked the nation, Susan Klebold, the mother of one of the shooters, speaks out about surviving unthinkable tragedy. Phoebe Zerwick chronicles one woman's pursuit of justice after the law failed to protect her family. And Bonnie Rochman shows how a mother turned the terrible loss of her newborns into an unexpected blessing.
  • What are the secrets to finding and sustaining love? O's writers venture into the wilds of online dating, peer into the male brain, and learn to defuse a marital spat. Kim Barnes figures out whether we can really change another person, and Mary A. Fischer discovers that who we're attracted to can change dramatically over time.

  • Sales Rank: #1332653 in Books
  • Brand: Brand: Oxmoor House
  • Published on: 2010-10-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.25" h x 1.00" w x 8.50" l, 2.74 pounds
  • Binding: Hardcover
  • 320 pages
Features
  • Used Book in Good Condition

About the Author
Every month, 16 million readers look to O, The Oprah Magazine for inspiration and advice to live by.

Most helpful customer reviews

21 of 21 people found the following review helpful.
Have an uplifting life
By wogan
Oprah's Handbook for your Best today and tomorrow is better than expected. There are a few words from Oprah, 'What I know for sure" and interviews with such people as Ellen DeGeneres, Tina Fey, Michelle Obama. Most of it is done by 93 contributors, completing 106 pieces. There are many pictures, almost making this a coffee table book, but as you read it, it becomes so much more. There is good advice here on dieting, dating, marriage and life experiences in general.

Examples of the content are.....a comparison of diet plans, including low carb, low fat, Mediterranean, zone, ornish and exercise. There is an article on what happens when the appreciative glances you used to get when you walk down the street stop, a chart with experts favorite health sites, the male brain and best of all a short article on the secret of long lasting marriages. Included is the first time Dylan Klebold's mother has written of her son who participated in the Columbine School massacre.

This is indeed a book that says so much and covers a lot of life, its problems and joys. It would make a great gift for those starting out in life as well as those of us already there.

2 of 2 people found the following review helpful.
I just love the way O is writing and thoughts she is ...
By damir
This book is giving all the answers one is expecting from Oprah ! I can't help myself, I just love the way O is writing and thoughts she is shearing.

2 of 2 people found the following review helpful.
Great Book to find the most you can get for a wonderful filing life!
By Yvonne Nickles
The ideal book to boost your moral and to encourage you to find the passion in your life! A must to have!

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Full Marks for Trying: An unlikely journey from the Raj to the Rag Trade, by Brigid Keenan

Brigid Keenan was never destined to lead a normal life. From her early beginnings--a colorful childhood in India brought to an abrupt end by Independence and Partition, then a return to dreary postwar England and on to a finishing school in Paris with daughters of presidents and princes--ordinary just wasn't for her. When, as a ten-year-old, she overheard her mother describe her as "desperately plain," she decided then and there that she had to rely on something different: glamour, eccentricity, character, a career--anything, so as not to end up at the bottom of the pile. And in classic Brigid style, she somehow ended up with them all.

Fate often gave Brigid a helping hand: in the late fifties, in her teens, she landed a job as an assistant at the Daily Express in London, and by the tender age of twenty-one she was a fashion editor at the Sunday Times. It was the dawn of the swinging sixties, and London was the place to be. Brigid teamed up with David Bailey and Jean Shrimpton, chatted with Vidal Sassoon, drove around London in a minivan, covered the Paris Collections and was labeled a "Young Meteor" by the press. Though she was always trying to do her best, sometimes her enthusiasm--and na�vet�--led to a succession of hilarious misadventures, like the time she turned up to report on the Vietnam war wearing a miniskirt . . .

Candid and wickedly funny, Full Marks for Trying is a coming-of-age memoir that will delight, entertain, and make you cry with laughter.

  • Sales Rank: #1874326 in Books
  • Published on: 2016-08-02
  • Released on: 2016-08-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.87" h x .90" w x 5.60" l, .82 pounds
  • Binding: Hardcover
  • 208 pages

Review

"The author's gossipy, lighthearted narrative offers a peek into the lives of a certain slice of British society . . . [Keenan] skillfully captures the zeitgeist of the youth rebellion in London during the 1960s. Her world did include a solid cast of well-known characters, including Nora Ephron, Jean Shrimpton, Terence Conran, Mary Quant, Diana Vreeland, and Vidal Sassoon. Keenan understands how much the world has changed and hopes her story will resonate with reflective readers who will appreciate her brief but warm glance back in time." - Kirkus

"To understand Keenan’s life as a fashion journalist, just change the setting of The Devil Wears Prada to 1960s London . . . Endearingly naive, amusingly candid, Keenan deserves full marks for her work." - Booklist

"A new comic genius--the sort that can make you laugh out loud three or four times a page." - William Dalrymple

"Brigid Keenan is as skittish as a kitten with needle claws . . . and as smart as a cage of monkeys. Brava!" - The Times

"Keenan, I suspect, was quite possibly put on this planet with the express purpose of writing." - Katie Hickman, Sunday Times

"So funny and frank and moving." - Deborah Moggach

"Enchanting . . . [Keenan was] the most influential fashion editor of the decade, largely because her pages had an intellectual and humorous approach. Her ability to put voice and image on paper served her then as it does in this book: the whacky trips, the encounters with the famous and infamous, the frights, the disasters, the fun, and all the merry burbling rest--and the rest is her story." - Spectator

"Charming . . . There’s more than a touch of Bridget Jones, particularly when Keenan turns up to report on the Vietnamese War in a mini-skirt. New readers will be smitten." - The Times

"Keenan’s keen sense of humour and a personality that is ‘a weird mixture of recklessness and extreme timidity’ makes her hugely entertaining company . . . A breezy, wistfully self-aware account of her childhood in India, finishing school in France and her career as a renowned young fashion journalist." - Sunday Express

About the Author
Brigid Keenan is an author and journalist. She has worked as an editor at Nova magazine, the Observer, and the Sunday Times. She has published two fashion histories as well as Travels in Kashmir, Damascus, the bestselling Diplomatic Baggage, and, most recently, the companion memoir Packing Up. Brigid Keenan is a founding board member of the Palestine Festival of Literature. She lives in Pimlico and Somerset.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent effort
By Marge
I didn't finish this book.

0 of 0 people found the following review helpful.
Talking 'Bout Her Generation.
By SueKich
Brigid Keenan’s memoir is fab. It starts with her ‘technicolour’ upbringing in India up until the age of eight as the daughter of an army officer in the closing days of the Raj. Then back to the bleakness of post-war Blighty, rationing, ghastly food and, worst of all, being despatched to boarding school. It is the only downside to a thoroughly happy childhood, one that she says was “the exact opposite of a misery memoir”. How refreshing!

Brigid talks about ‘coming out’ – a different meaning then of course: becoming a debutante was the upper middle-class route to marriage. It didn’t work for her. Having overheard her mother describing her middle daughter as ‘desperately plain’, Brigid determines to make something of herself. A starter job at Westminster Press leads to her becoming Fashion Editor of The Sunday Times at the ripe old age of twenty-one and then on to the late, great Nova (cover price in those days four shillings, now up to �80 on eBay). It was the era of Bailey, Quant, ‘The Shrimp’, Sassoon, a time that positively crackled with energy, excitement and possibility. Youth was - contemporary clich� klaxon - where it was at.

I completely fell in love with Brigid Keenan’s unfussy writing - she hits just the right note of self-deprecation without sounding remotely false. A bible of the sixties termed her one of the ‘Young Meteors’, she tells us rather proudly. She also shows loyalty to her friends and displays an abiding enjoyment of the follies of life. There are chuckles of recognition, sighs of lament for a bygone time, heaps of unlikely escapades. After one such, she writes: “I can’t really believe I am writing this; sometimes now my younger self astonishes me.” (Same here.) Full Marks for Trying is a thoroughly enjoyable read and very warmly recommended. Full marks for succeeding, Brigid!

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