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Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis.
An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership.
- Sales Rank: #1481775 in Books
- Published on: 2014-04-28
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .59" w x 6.14" l, .89 pounds
- Binding: Paperback
- 280 pages
Review
"In an increasingly transparent world, the spotlight finds companies with an issue or a crisis very quickly. There is a real premium attached to learning from others and being well prepared: this book should be required reading for every member of the executive team." (Caroline Hempstead VP Group Corporate Affairs, AstraZeneca plc)
"[A] well laid-out, easy to follow, and practical book, with plenty of website links to follow... Griffin makes and authoritative and readable case for reputation and crisis management as something central to doing a business and running an organisation." (Professional Security Magazine)
"Beautifully written, practical, relevant, clear and usable. Should be on the bookshelf of anyone interested in this area. This is the book I wish had been available when I first started learning about Crisis Management - an invaluable resource." (Kieron O'Keefe, Head of Crisis Management BG Group)
"The need to protect a company's reputation has become an ever more pressing concern for CEOs and corporate boards. This book, by a leader in the field, provides a comprehensive guide for leaders to get it right. Filled with case examples and useful concepts it belongs on every executive's desk." (Dr. Daniel Diermeier Kellogg School of Management and author of Reputation Rules)
About the Author
Andrew Griffin is a corporate reputation specialist and Managing Director of international reputation strategy and crisis management consulting firm, Regester Larkin. He advises leading global companies and brands, helping them factor reputation into their decision making, resolve controversial issues and respond to crises. He is also an adviser to senior executives on sudden incidents, longer-term reputation risks and corporate positioning on controversial issues.
Andrew is a regular commentator, speaker and author, and his previous book New Strategies for Reputation Management (Kogan Page) was published in 2008.
To learn more about Regester Larkin, visit http://www.regesterlarkin.com.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Two thumbs up!!
By Amazon Customer
I am a lecturer in Communication at a University in Trinidad and Tobago and this book forms part of the compulsory reading for students. The book comprehensively explains the strategies, theories and concepts in Crisis Communication and provides numerous case studies and critiques of crises and how they were handled. Two thumbs up!
0 of 0 people found the following review helpful.
Five Stars
By KingCobra
Indispensable.
0 of 1 people found the following review helpful.
Great read and overview of the topic
By steven
Great read and overview of the topic, that provides a well rounded approach to both the theory and practice of this facet of PR work.
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